Art of Social media is a very helpful handbook for those who are looking to improve their presence and impact on Social media. It is especially very helpful for entrepreneurs who use Social media to grow their Business. The format of the book lends itself to very easy reading. It is a collection of 100 plus tips to improve impact on Social media. The authors Guy Kawasaki and Peg Fitzpatrick are leaders in the world of Social media and in this book, the preach what they practice. All popular Social media tools like Facebook, Twitter, Linkedin, Pinterest, Google+ are covered. However, this is not meant to be an in-depth book and does not specialize in how to best leverage each of the different Social media tools. For example, if you are looking to get the best out of Twitter, you would be better off picking a book that specializes on Twitter. Most of the tips are very practical and easy to implement. All in all, certainly a very useful resource for anyone looking to make an impact on Social media.